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Live build program[Cohort 01] · [Enrolling now]

Build the Brand. Run the Machine. Own the Result.

A live, [#]-week build program for founders who already sell. You install the five systems your business runs on, with direct coaching and AI doing the heavy lifting. You leave with them running.

Play Presentation[12:40]Video not set See the method
Next cohort
[Month Year]
Length
[#] weeks
Seats
[#] founders
Format
Live, weekly

01The problem

Right now, every sale, every post and every decision waits on you.

You don't have to be the machine. You can run it.

Dex Technical SEO agent 1 hour > 1 human day 3 / 3 handed off
Dex, a technical SEO agent in a glowing visor Dex image: upload dex.webp

That isn't a business. It's a job with your name on it. Founder Engine builds the machine underneath you: five systems that keep selling, publishing and delivering when you're not in the room.

Powered by

Sound familiar

  1. 01Revenue moves only when you do.Buyer keywords mapped to the pages that sell.
  2. 02Your brand lives in your head, not on the page.Advanced schema written, so search reads your brand.
  3. 03Nothing ships unless you push it.Speed fixes shipped across every page.

02The engine

Five systems.One machine.

Most founders fix one part at a time and wonder why nothing compounds. A business runs when all five are installed, in order, and wired together.

  1. SYS 01M01

    Clarity

    Who you serve, what you solve, and why it has to be you.

    OutputPositioning and offer

  2. SYS 02M02

    Brand

    An identity and a voice that sell before you say a word.

    OutputBrand system

  3. SYS 03M03

    Content

    A publishing rhythm that never starts from a blank page.

    OutputContent engine

  4. SYS 04M04

    Sales

    A repeatable path from first conversation to signed client.

    OutputPipeline and scripts

  5. SYS 05M05 · M07

    Operations

    Systems and automation, so you're not needed in every seat.

    OutputPlaybooks and automations

Result · M06–M08

A business that sells, publishes and delivers when you're not in the room.

Founder Engine installs all five, in order. Most programs sell you one.

See the build order

03The method

Three phases.Built in order.

Each phase ends with something installed, not just understood. Nothing moves forward until the last part runs.

  1. Phase 01Weeks 1–2

    Diagnose

    Map your market, your offer and your leverage. We strip out the assumptions and find the real opportunity, fast.

    ShipsPositioning · Offer · Pricing

  2. Phase 02Weeks 3–6

    Build

    Install your brand, your content system and your sales process with tools we've already pressure-tested. Every session ends with something shipped.

    ShipsBrand system · Content engine · Pipeline · Playbooks

  3. Phase 03Weeks 7–[#]

    Run

    Launch, measure and tune with direct coaching. The business runs on systems, not willpower, and you know exactly how to drive it.

    ShipsLive launch · KPI dashboard · Team rhythm · Twelve-month plan

04The syllabus

Eight modules.Eight things shipped.

Every module is built around a deliverable. You don't learn the concept and move on. You ship the output before the next session starts.

FE / Syllabus8 modules · 24 deliverables · 5 systems[Cohort 01]

Phase
01 Diagnose
Weeks
1–2
Builds
Clarity

Define exactly who you serve, what you sell and why they pick you over every alternative, including doing nothing.

You ship

  1. Customer research, run with AI-assisted interviews
  2. Offer positioning and pricing architecture
  3. Competitor gap map

Phase
01 Diagnose
Weeks
1–2
Builds
Brand

A brand people recognize in one glance and one sentence, expressed the same way on every page, post and call.

You ship

  1. Voice and messaging playbook
  2. Visual identity brief
  3. One-line pitch and homepage headline

Phase
02 Build
Weeks
3–6
Builds
Content

A publishing rhythm that runs on a system, so you never start from a blank page and never go quiet on your audience.

You ship

  1. 90-day content calendar
  2. Prompt library for on-brand drafts
  3. Repurposing workflow across channels

Phase
02 Build
Weeks
3–6
Builds
Sales

A repeatable path from first conversation to signed client, without feeling pushy and without winging a single call.

You ship

  1. Discovery call script and objection map
  2. CRM and pipeline stages
  3. Follow-up and nurture sequences

Phase
02 Build
Weeks
3–6
Builds
Operations

Hand the tasks that eat your week to systems that run without you, so your hours go to the work only you can do.

You ship

  1. Standard operating procedures
  2. Automation workflows
  3. Delegation and task triage system

Phase
03 Run
Weeks
7–[#]
Builds
All five

Go live with a plan, track the few numbers that matter and tune the machine on data, not gut feel.

You ship

  1. Launch checklist and go-to-market plan
  2. KPI dashboard and weekly review
  3. Post-launch tuning loop

Phase
03 Run
Weeks
7–[#]
Builds
Operations

Decide what to hand off first, who to hire for it, and how the work gets done without you checking every step.

You ship

  1. Role scorecards for your first hires
  2. Delegation map and handoff playbook
  3. Weekly team operating rhythm

Phase
03 Run
Weeks
7–[#]
Builds
All five

Turn what works into a twelve-month plan: which system to push, which to fix, and the numbers that tell you when.

You ship

  1. Twelve-month operating plan
  2. Scaling decision framework
  3. Quarterly review ritual
Program
Founder Engine
Format
Live cohort, weekly
Length
[#] weeks
Seats
[#] founders
Investment
[Price, or "On the call"]
Next start
[Month Year]

IncludedLive weekly sessions with hot seats · A curated AI toolkit for every phase · Templates, prompts and playbooks · Private cohort channel · Session recordings for life

Book a fit call

05The operator

Run by an operator.Not a course creator.

[Name] has spent [#] years building and running [what you've built]. Founder Engine is the operating system behind [your result], turned into a program you can install in your own business.

Every session is live. Every framework was run in a real business before it was taught. [One line on how you work with founders.]

Operator
[Name][Role], Founder Engine
Track record
[#] yearsBuilding and running [what]
Built
[Company or result][One line of proof]

“[One sentence you believe about building a business. Make it something only you would say.]”

[Name], founder
FE / THE LAB TEST LOOP 01 HYPOTHESIS 02 TEST 03 MEASURE 04 DECIDE E-15 DECIDE KEPT FRAMEWORK LIBRARY M01 M02 M03 M04 M05 M06 M07 M08

How a framework earns its place. Every idea runs this loop in a real business first. Most get killed. The ones that survive become the eight modules you install.

06The proof

What founderswalk out with.

Measured at the end of the build, not promised at the start.

Founders through the build
[#]+
Launched within 90 days of starting
[#]%
[Your strongest metric, e.g. median revenue growth]
[#]x

01 / 03

“[What changed for this founder, in their words. One or two sentences, specific and plain.]”

[Founder name][Business] · [Cohort]
[What this result image shows]

Result[Measurable result, e.g. 3 new clients in 6 weeks]

“[A second founder's words. Pick a different kind of win: time back, a team hire, a brand that finally sells.]”

[Founder name][Business] · [Cohort]
[What this result image shows]

Result[Measurable result]

“[A third founder's words. Ideally someone who doubted the program before joining.]”

[Founder name][Business] · [Cohort]
[What this result image shows]

Result[Measurable result]

07In their words

Straight fromthe founders.

Messages, notes and screenshots from founders inside the build, shown as they were sent.

  • 01
    [Testimonial from founder name]
  • 02
    [Testimonial from founder name]
  • 03
    [Testimonial from founder name]
  • 04
    [Testimonial from founder name]
  • 05
    [Testimonial from founder name]
  • 06
    [Testimonial from founder name]
  • 07
    [Testimonial from founder name]
  • 08
    [Testimonial from founder name]

08The fit

Built for foundersalready moving.

Not beginners looking for motivation. Founder Engine is for people with a real offer who need a machine under it.

Usually: solo founders with paying clients, agency owners at a ceiling, operators going out on their own, and experts who hate selling.

Do I need an established business?

You need a real offer and paying customers. Revenue size matters less than having something worth systemizing. If you're still testing whether the idea works, start there first.

How much time does it take each week?

Plan for [#] focused hours: the live session, plus the work to ship that week's deliverable. Founders who block the time on day one finish on schedule.

What happens in a live session?

Each session covers one part of the system, then you build it in the room with direct coaching and hot seats. You leave with the week's deliverable started, not a page of notes.

Do I need to be technical to use the AI tools?

No. Every tool is set up step by step in session, with the prompts and templates included. If you can write a clear email, you can run the stack.

What if I miss a session?

Every session is recorded, and you keep the recordings for life. [Add your catch-up policy, for example office hours or a replay review.]

How is this different from a course?

A course hands you information. Founder Engine is a build: live, in a cohort, with a deliverable due every week and someone checking that it works.

What does it cost?

[Your price, or: The investment depends on the cohort and format. You'll get the exact number on the call, with no pressure to decide there.]

What happens after the program ends?

You keep the systems, the templates and the recordings. [Add what alumni get, for example ongoing coaching or community access.]

Start anywhere. Open the question you actually have. Every answer is short.

Not for you if

  • You're still testing whether the idea works at all.
  • You want someone to build it for you.
  • You want motivation, not deliverables.
  • You can't protect [#] focused hours a week.

09The call

One call.Thirty minutes.A straight answer.

No pitch deck, no pressure. You'll know what the program involves, whether it fits where you are right now, and what you'd walk away building.

  1. 00:00

    Where you are

    Your business today, and where you want it in twelve months.

  2. 10:00

    What to build first

    Which of the five systems is costing you the most right now.

  3. 20:00

    Fit, cost and timing

    How the program runs, what it costs, and whether the next cohort is right for you.

Fit call[Spots open this week]

Choose a time that works for you.

Duration
30 minutes
Format
Video call
Cost
Free
Next cohort
[Month Year]
Choose a time

If it isn't a fit, you'll hear it on the call. No follow-up sequence, no pressure.

[Name]

You'll speak with [Name], [role].